A reasonable question to ask of VIVO is "what research does my institution do regarding concept x"? Currently VIVO returns a list of items that include the concept, and the concept page simply lists the items.
We could imagine a concept page that is a presenter of the concept – funds and displays top people, top publications, top events, and other relevant material presented in an attractive page.
This is what many people think VIVO is for – showcasing the work of the institution in particular areas. If photos were related to the concept, these could be displayed as well.